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    Cape Coral, FL 33904
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The Boat House hires Travis Fraley as VP of Service Operations

By Tyler Kraft | Jan 22, 2020 | Boat Ownership, Boat Maintenance, Family Fun on the Water, Lifestyle on the Water


For Immediate Release

The Boat House Group formally announces that Travis Fraley has joined the company to serve as its VP of Service Operations.

Cape Coral, FL. Today – Industry expert Travis Fraley will join The Boat House, LLC in the new role of VP of Service Operations. The position will provide leadership and consistency in the service and parts departments at all 7 Boat House locations by implementing organizational structure and process efficiencies.

Rick Gasaway, COO of The Boat House, stated; “We are thrilled that Travis has decided to join our team. He has a tremendous amount of industry experience and competencies with marine dealership service, parts and marina operations. Travis brings a strong cultural presence to our leadership team as we continually strive to provide our customers with an exceptional service experience and will be an asset in helping the business achieve its strategic goals.”

Prior to accepting the position with The Boat House, Fraley held the position as National Service and Parts Manager at MarineMax, Inc. There, Fraley led the national efforts for 60+ locations to develop and support standardized processes and programs that produced increased operational efficiencies, profitability, customer growth and customer satisfaction.

“I am excited to have the opportunity to become a part of The Boat House,” said Fraley. “I am confident that my experience will fit nicely with the needs of the company as they continually improve their business operations and systems. With it’s strong brand representation and scale, the company is positioned well to offer customers an incredible lifestyle experience while continuing to grow. I look forward to contributing to that effort as a member of the Senior Leadership team.”

About The Boat House

The Boat House is a multi store marine dealership with 4 Midwest and 3 Florida locations. Our mission is to supply our customers with a superior boat buying and ownership experience by offering premium brands, professional staff, first class service and 360º solutions including: New & Used Boat Sales, On Site and Mobile Service, Storage, Parts, Gear, Pier and Lift Services, Long and Short Term Boat Rentals, In-House Financing, Consignments, On Water Demonstrations and Community Boating Events. We believe boating enhances our lives through meaningful relationships and time well spent. We are lifetime boaters eager to share our passion and experience with you.

For more information, contact: Trent TerHaar, National Marketing Director (262) 367-2008   •   trent.terhaar@boathouseh2o.com

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