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    Cape Coral, FL 33904
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The Boat House Awarded Five Star Dealer Certification

By Tyler Kraft | Mar 07, 2019 | Boat Buying, Boat Ownership


Marine Retailers Association of the Americas. This Certification is the highest level a dealership can obtain and is only given to those dealerships that are dedicated to offering a superior boating experience.

Obtaining and maintaining this level of Certification is a great honor for The Boat House and we committed to continuous improvement for our customers across all dealership departments

For our customers’ this means you can feel confident you’re choosing a dealership that is committed to your satisfaction, both in terms of product and service. You can expect:

  • Friendly, knowledgeable employees
  • Quality products
  • Reliable service

Founded in 2005 through a cooperative effort among boat dealers, manufacturers and engine builders, the MICD Program sets standards for all U.S. and Canadian marine dealers to strive for when it comes to customer service; sales, service and follow-up processes; human resources and employee training; and facility upkeep. The program is comprised of three steps, each of which is earned based on meeting a specific set of criteria comprised of 10 individual standards. Program compliance requires evaluation by an independent, third-party consultant and participating dealerships retain their Certified status for two years — after which time they are reevaluated and recertified.

Certification also includes a commitment by The Boat House to adhere to a “Consumer Commitment.” This document, prominently posted inside the dealership, lets customers know what to expect when they patronize our dealerships and outlines how they will be treated from the moment they walk in the front door to the time they exit — before, during and long after a sale is finalized.

For more information about the MRAA or the Five Star Dealer Certifcation Process, you can click here!

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